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Design and Development

Responsive Web Design - What it is and how to use it


Published on Nov 9, 2018

In today’s World, people have access to more information than ever before and it’s all because of the Internet, people are no longer just searching the web on a desktop, they are using laptops, smartphones, tablets, and even smart TVs. It means that your website will be viewed from all different mediums and therefore you need to ensure that the design is responsive.

In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impractical.

Hence, responsive design is the answer. Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation.

Websites not designed to be responsive tend to take longer to load and respond. Users may access website from home, office or while on the go. Every time, the user must see the same page layout, website must respond the same way and the experience must be the same. Statistics show that sales improved positively when companies redesigned their website to suite all devices, screens and web browsers.

Users have become accustomed to fast loading and visually appealing sites, no matter where they’re accessing the internet from. They’ve become so accustomed to this that 40% of users will actually abandon a web page if it takes longer than 3 seconds to load and 70% will immediately delete emails that don’t render properly on their mobile devices. Additionally, 38% will actually stop engaging with a site that has an unattractive layout. So, right there you can already see how not having a responsive website design can lead to losing visitors and ultimately decrease conversions on your site.

45% of users aged 18-29 are using their smartphones daily to search the web and 70% of mobile searches lead to an action within an hour. So, your new responsive website will be tapping into the market of the younger generations while also providing better conversion rates. Four out of five consumers shop online using their smartphones and 67% of online shoppers are more likely to buy from mobile-friendly sites.

Another benefit of being responsive is your increased SEO. Google rolled out an algorithm that actually prioritized responsive sites, so sites without a mobile-friendly site are being ranked lower than those who do. Additionally, the sheer fact of how popular mobile devices have become for browsing the web supports the need to provide impeccable UX on all platforms.


Users visiting a site with slow load times will turn away. If your site's content is all jumbled while users are on their phone, they are more likely to assume that your business isn’t credible. Therefore, re-designing your website to be responsive will lead to increased conversion, a better placement on search engines and provide an overall better UX.

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